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Live life with passion.
I took this photo at the 2008 Christmas Pageant and really love the expression of freedom and fun. Nice.
Welcome to our summernews08. Thanks again for your valued support as we're out there kicking goals for many clients and naturally the Murray River. Discover Murray has been growing well despite the challenges of perception. There's lots of water in the Murray for a great Aussie experience and holiday. We launched our Discover Murray Trail in late 2007. It's proving to be a valuable tourism guide and have distributed around 50,000 Trails to date. We're also working with several visitor centers and have permanent displays are in Mannum, Morgan, Renmark and Mildura. We're now the world's largest online community and information guide for the Murray River. Discover Murray is now at : http://www.murrayriver.com.au. We'll continue to help make a positive difference for Murray and it's communities.
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Good news...great news! Design Train won a small business award this year. We are now the South Australian Small Business Champion Award Winners for Service in 2008. Great work by Chris and Scott ensures we're not ony enjoying our journey and making a difference but always creating new standards and loving challenge. Lately I've also been running branding seminars.This is a great way to show the value of great branding as an serious investment. Brands and IP are valuable assets.
Congratulations to All Seasons Houseboats now the 2008 Victorian Tourism Award winners for Unique Accommodation. Good luck at the nationals in February. I'd suggest to anyone who reads this newsletter. If you want a really great, quality Murray River experience, All Seasons Houseboats are outstanding and fun people to deal with.
Also our congratulations to Trevor Berry at the Old Timers Mine at Coober Pedy. Trevor runs a fantastic attraction that really allows you to experience Coober Pedy life. Trevor also won the SA Tourism Award for Heritage and Cultural Tourism. Good work Trev.
Design Train will be closed from December 23rd, 2008 at 4.30pm
until January 12th, 2009 at 9am.
Contact me on 0409 678 654 if you need anything.
Thanks again and merry christmas.
Best wishes for 2009. Shane
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 Here's some simple tips to have impact on your brand and website
Think about what your visitor responds to...not you. Subconscious thoughts are a powerful decision influencer. Customers make choices within 5 seconds based on visual appeal.
- Colours in your image: Does it connect with the market and your message
- Emotion is powerful: Youthful, heritage, corporate, fun. Mood directly influences connection with the market
- Make it easy: Does you website make choice easy, clean and no fuss. Can the visitor find what they want?
- Use appropriate images: Excellent photos will always make a better impression. Invest in good business images.
- What’s your message? Promote to get a result or action. Is the site aiming to increase purchases, offers, entertainment etc.
- Easy to use navigation: Visitors want to feel they have control. Easy navigation and choice will encourage longer visits
- Consistency builds trust: No surprises. Same consistent feel adds to intergity and visitor comfort.
A good strategy will save you money and time in the long run. We are also working with a Search Engine Optiminisation specialist (SEO) to give customers the online marketing edge. Good design will significantly influence purchase decitions, however there are strategies you can adopt to give yourself significant competitive advantage in your marketing.
Contact us if you need to improve you website strategies and marketing. |
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Some of Design Train's 2008 Logos
Having a different image for different markets make all the difference - always Trade Mark your logo!
Thank you to all the businesses who've worked with Design Train this year and in previous years. We're aiming to help your business growing through great image and branding connection. IP is very valuable to every business and we understand what will make the difference to protect your key assets.
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Saranti Home Decor website
Saranti Home Decor: Saranti needed a great communications solution to their marketing and sales through website and print. The existing basis with the logo and their colours was a great platform. We helped identify Saranti's story and the style of marketplace they were aiming to attract. The website included a customised client manage back end database that needed to suit Saranti's needs. Saranti can process orders and manage their customers and content along with their unique products. We assisted Saranti to build a new image and brand that have been important factors to their great success. Thanks Terri and David. Webste: saranti.com.au
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Event Photographers marketing
Australia's leading school portrait photography company. Event's marketplace is a dynamic audience. School formals are about celebration. Students becoming adults and celebrating the work achieved but recognisng the future. We assisting in developing For You; For Friends; Forever™. We've also designed a series of motivating brochures that reflect the quality of Event's photography but also the dynamic and energy of the night will be captured forever by the best in the marketplace...Event Photographers.
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Seed Distributors website
The development of the Seed Distributors website has been a great opportunity to connect with their target markets. The homepage has a great feel using very sweeping images of rural Australia along with rural sounds that also connect. Seed Distributors are very clear and passionate about their image and brand. Developing a specific image allows you to communicate with your marketplace. You can measure outcomes, ie sales, profits, marketshare, sign ups, brand trust etc. When your website connects with your marketplace you naturally become your customers number one provider. Seed Distributors are a very successful, industry leading company and it's been a pleasure co-developing their brand online. Thanks guys. www.seeddistributors.com.au
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Zoos SA
Adelaide Zoo and Monarto Zoo needed some
marketing tools that connected with their target market and created a positive emotion to for their experiences. A4 Bug Off Poster is a really fun piece with images of bugs and colour really emphasised. During the school holidays, this poster was communicating to families the chance to see our small world, large. Serengeti was a fundraising dinner and auction at Monarto Zoo. This A4, invitation and captured the detail of the body and conveyed a sense of closeness to the experience. Thanks for the opportunity of working with you again this year.
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PS Marion, River Dock Museum and Mannum Visitor Information Centre
Working with the Mannum Museum and Visitor Information Centre has been great for Design Train. The PS Marion www.psmarion.com is a wonderful Australian paddle steamer built in 1897. The objective of the new website was to really convey the special experience the PS Marion gives each passenger. The website lends itself to other mediums in future. It currently has a self manageable Volunteer's Gallery. We're aiming to also work with local TAFE and High Schools along the river who want to have a say in their local tourism marketing using PS Marion as the subject. We also developed a new brochure to connect the image of the PS Marion created online for the museum and visitor centre. Design Train also assisted in the new design and fit out of the Museum entrance and Visitor Information Centre. We've really focused on improving the brand and appeal of Mannum as a tourism destination. Mannum is the Birthplace of the Australian Paddle Steamer. I'd suggest if you want really unique experience, take a ride on the PS Marion for a week. It's fantastic, thanks Ailis, Allison, Jen the Board and everyone who's assisted in the developing the Museum and VIC. Visit : psmarion.com
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Morgan, South Australia
Being able to come up with really functional and emotionally charged designs takes time. I find my passion to help make a difference allows me to really extract the essense of a town and region. Morgan is a fantastic part of Australia's culture and history. We held a branding seminar with the local businesses and discussed the value of tourism and the benefits it can bring for the community. We then worked to highlight key assets in the town and region and really delivered the experience online with a long term view. Morgan is also working in partnership with Cadell who have a completely different experience...but only 12km away. Thank you to the Morgan Community Development and Tourism Association and the community of Morgan and Cadell, I'm looking forward to helping create a positive future through great marketing of their town and region. Morgan & Cadell is also part of the Discover Murray Trail and we all work together with other towns along the Murray to promote each other. This allows them to all share the market and enhance the Murray River experience for the visitor. I think the Murray is the Australia's best experience! but I'm bias. Check out : morgan.org.au and cadell.org.au
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 Once again, thanks for your support. Please visit designtrain.com.au for more of our portfolio, services and testimonials. It’s our goal to communicate to your marketplace with high quality and well targeted messages while adding equity to your organisation.
We know how to get you real and tangible solutions for your branding and communication strategies. Please phone me 0409 678 654 if you need anything, anytime!
Best wishes always, thanks, Shane
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Design Train :: Visual Communications
ph 08 8363 6244 :: mob 0409 678 654 :: email shane@designtrain.com.au ::
1 Edmund St, Norwood SA 5067
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