Tourism Marketing Strategies
As tourism competition intensifies, your visitor experience needs to be unique and trustworthy |
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Design Train offer a unique set of diverse skills and experience in the tourism industry that's much more than a pretty website and brochure. The new-world of marketing means that your presentation and message needs to convey both experience and trust to build your brand. These elements are built according to what you can offer that's unique and relevant to your visitor. The fundamental is always - what's in it for your visitor. How can you convert your unique features into visitor benefits then into a series of experiences?
Ask yourself 3 simple questions:
- Who are we?
- What do we do?
- What benefits do we bring to our customers?
Answers to these questions will begin the process of defining what's unique about you and how you can convert that into unique and powerful marketing for your visitor's experience. >> Back Tourism overview
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Websites
Most research on visitor locations will come through your website. As award-winning website designers we understand the value of a visitor focused tourism website. We cover the fundamental rules when designing a tourism website and over the years have distilled the differences between successful and poor websites. Contact us about your next tourism website > portfolio
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Brochures
Traditional marketing methods such as brochures still have a valuable place in the marketing mix. Although brochures are reducing in numbers they are very powerful in tourism locations. A quality brochure with clear marketing messages will effectively convey your brand position and improve web traffic > portfolio |
Maps
Visitor and tourist maps are amongst the most useful tools you can use to capture the essence of your experience. Maps are the most needed visitor tools to allow them to discover, search and find information. Good design and clear communication are the key to practical maps which add value to your experience > portfolio |
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