Autism SA (formerly Autism Association of South Australia) did a complete overhall of it's identity. Beginning with a name change we then developed and adopted a plan to implement the visual identity change through the entire organisation beginning with the logo.

A bookmark was produced easily explaining the new identity and read:

The new identity portrays many facets of Autism SA. The yellow reflects optimism for the future and working as a team to continuously improve in the face of the difficult circumstances for all involved.

The shadow symbolises our past. The jigsaw piece, internationally recognised as the symbol for Autism Spectrum Disorders, reflects our continued efforts to solve the puzzle.

The new lettering is bold and strong, symbolic of everyone involved with Autism Spectrum Disorders. The new colouring identifies us as unique and is a combination signifying strength in partnership. A team effort.

Shane Strudwick speaking at the launch
of the new identity for Autism SA at the
Stamford Plaza Adelaide.